India has a population of about 1.3 billion and among which 40% to 45% are internet users. According to www.statista.com; in 2018, India had 483 million internet users. This figure is projected to grow to 666.4 million internet users in 2023. India already is the second-largest online market worldwide.
In India Digital Marketing is growing at a rate of 25-30% annually. India is a country with the world’s largest number of Facebook users. Hence the increase in the number of social media users has opened the door for the growth of digital marketing.
Initial marketing practices!
Indians used to rely on radio announcements, Door-to-Door campaigning, print media, television commercials, etc. As India stepped into the world of the Internet the marketing tools and strategies changed from traditional to gadget based marketing. Targeting a large number of audiences became easier with minimal efforts. As this number of internet users is growing day-by-day, Digital marketing is spread its wings more widely.
India is going through a golden period of digital marketing growth ever since 2013.
“Jo dikhta hai vo bikta hai”
Advertising online is a far better way and less expensive than print media advertising and more people can be reached. Hundreds of thousands of people can be reached via sponsored posts on various social media platforms. It is the reality that over thousands of rupees are spent on a single newspaper advertisement and it is the matter of concern that whether or not the audience is even seeing the ad.
Digital marketing opens a whole new gateway for opportunities for your business. With business we not only mean only business, it includes your website, blogs, online store or even a survey. More people are seeing your ads everyone is online.
Digital India was launched in 2015 as an initiative for improving digital infrastructure. The Indian market has seen a rise in the internet population from 69 million online shoppers in the year 2016 to more than 100 million online shoppers in 2017.
A genre of business and future of Digital Marketing
Digital marketing has become a genre of business all over the world as a large number of businesses are opting to create their brand’s image online and reach out to the audience globally. As a result of the technicalities in digital marketing, it demands some skilled experts to create a social standing of a brand. These experts act as flag-bearers of digital marketing.
Experts play a vital role in the field of digital marketing. This field requires technical as well as non-technical skills to create a wave of popularity over the internet. At DigiFoc(The best Digital Marketing company in Bareilly) we work with trained and beautifully skilled professionals who work continuously to boost your business in not only technical but also non-technical aspects. About 70-80% of the online population is dedicated to online purchasing and E-commerce businesses are making waves over the market. As the internet population is to witness a revolution in terms of digitalization that will make India one of the top markets in the world.